A good brief is worth more than three random quotes.

When a request comes in with little information, any number is a shot in the dark. When it comes with a clear brief, we can propose concrete, comparable options. This is what we recommend preparing.

What to have at hand

• What your business does and who it sells to. In two or three lines.
• The goal of the project: sell online, get enquiries, show your work, launch something new.
• References: two or three brands or sites you like, and what you like about each.
• What content exists: copy, photos, logo, catalogue.
• An investment range and a date. It doesn't need to be exact; it helps us propose what fits.

What moves the price

• Number of different pieces or pages (ten identical pages cost less than ten different ones).
• Whether content needs creating: copywriting, product photos, illustrations.
• Design level: adapting a base or designing from scratch, with or without animation.
• Platform and features: store, integrations, languages, automations.

Costs that tend to be forgotten

Domain, platform plan, paid apps, photos, maintenance and some budget to promote what's new. Add them to the yearly total.

What a proposal should include

1. Detailed scope: what's delivered and what isn't.
2. Stages and timing.
3. Included rounds of changes.
4. Payment terms.
5. What happens after launch (support, tweaks, training).

You'll find reference ranges in the capabilities section. For a tailored proposal, write to us.